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• But as time went on, as people cared less and less for beautiful books and works of art, and as the demand for faster and faster printing of more books took over, and as financial demands overtook elegance, fonts and typography have inevitably changed and become simpler over time. In the last decade or so, mainstream typography has gone from beautiful fonts such as Palatino, to Times New Roman, to Arial, and nowadays to thin, almost stick-letter forms of English letters.